Emily Donahoe - Identity Rebrand

Brookside Gardens Rebrand Stationary

BROOKSIDE GARDENS REBRAND

For this project, we were tasked to redesign the identity suite for a cultural institution of our choice. I decided to choose the Brookside Gardens located in Maryland. I wanted to focus on the friendly, inviting atmosphere they provide and showcase their one-of-a-kind butterfly sanctuary. I pulled inspiration from their estate to create secondary imagery of the butterfly and the vine. I chose lavender and muted green for the rebrand colors due to be very calming colors. Those colors are also seen throughout the grounds at Brookside. This designs main focus is to showcase the inviting atmosphere they have created while also showcasing their butterfly sanctuary.